At the time of launch, there had been numerous other online grocery ventures that had ultimately met their demise. It offers online grocery shopping and delivery service to over 300 zip codes in the Manhattan, Queens, Brooklyn, and surrounding areas. Which can hinder their plans for the new headquarters and distribution center move to the Bronx.īased out of Long Island City, Queens, FreshDirect was launched in July 2001, by Joseph Fedele and Jason Ackerman.

Late 2013 There was a major community backed opposition to fresh direct moving to the Bronx, causing a delay of vote on a 3.5 million dollar development loan for the distribution center.

2013 Fresh Direct announces expansion into 123 new zip codes throughout Pennsylvania, New Jersey, Rockland county New York and Delaware.

Fresh direct promises to use the approved subsidies to not only build its new headquarters in the Bronx but also to convert its truck fleet to green energy.

The facility is said to be operational sometime in 2016.

Fresh Direct plans to relocate its headquarters and distribution center to the Bronx.

The approval allows fresh direct to build a parking lot in a portion of the Harlem river yards that had been reserved for a rail hub.

August 2013 Mayor Bloomberg of NYC approved over 100 million dollars in subsidies to Fresh Direct to keep them in the city after threatening to move to New Jersey.

Morrison has a 10% stake in Fresh Direct with this investment.

With this investment a team of top managers from Morrison are “embedded in Fresh Direct” at the company’s headquarters.

In 2011, Fresh direct gets a 50 million dollar investment to kick start growth and expansion of the company from WM Morrison Supermarket, a food retailer based West Yorkshire in Northern England.

|Strong relationships with local stores and its | | |FreshDirect had refrigerated loaded trucks that keep |perishable products. | |Delivery of un-perishable products along with its popular |

|Advance food technology software system. |Reputed brand name and its customers are highly trusted on| |FreshDirect have strong financial assets. The FreshDirect plan to win in the market is by eliminating the middleman FreshDirect is an online base grocery store in New York that provide high quality fresh foods and grocery items at cheap price and delivers to more than 250,000 customers in the New York and New Jersey area. FreshDirect was founded in July 2001 by Jason Ackerman and Joseph Fedele. The company in the case study is FreshDirect. The name of the company is FreshDirect and it is in the retail grocery industry, the company website where people go to buy products from is

Fresh direct warehouse locations